If you’ve been following my blog then you know I’m all about non-toxic cruelty free beauty. Vegan beauty brand Beauty Bakerie has just teamed up with a MEGA star! Three time gold medal Olympian Gabby Douglas is the new face of this growing beauty brand.
Beauty Bakerie is known for their bakery themed items including their smudge proof liquid lipsticks called Lip Whip. Check out the hashtag #WhatSmudge on Instagram to see how folks are raving about this lipstick.
Cashmere Nicole, CEO of Beauty Bakerie excitedly said “Signing Gabby on as a creative partner aligns on a deeper level to Beauty Bakerie’s roots. In Gabby I see both beauty and confidence; drive and determination. She’s got it. It makes her such a force to be reckoned with.” This is the brands biggest collaboration to date with Gabby Douglas’ 1.9 million Instagram followers and her 3 Olympic gold medals!
In a press release Gabby said, “I am so excited about this partnership with Beauty Bakerie! Being Better not Bitter is very similar to my personal motto, ‘Hard days are the best because that’s when champions are made. ‘It’s easy to allow negativity or hard circumstances to keep you from chasing your dreams. However, it is very important that you always stay positive and surround yourself with others who share the same mindset. I have actually always wanted to have a lipstick line, so this partnership fits together in many ways! I’m honored to be able to partner with a brand that has an amazing product.”
First up in this collaboration is Gabby’s five piece Lip Whip Set which will launch on March 14th priced at only $80. A single Lip Whip sells for $20.
To read more behind the scene details about this partnership check out Gabby’s Q&A on BeautyBakerie.com!