Camille Rose Naturals Not so Natural?

In case you haven’t heard Camille Rose Naturals recently had a class action lawsuit filed against them. The premise of this suit  filed in November 2016, claims that the natural hair care brand has deceptively marketed their products as natural.  I have been a fan of this brand for a few years and in fact have used their products and talked about them on the blog.


The products of concern were Sweet Ginger Cleansing Rinse, Moroccan Pear Conditioning Custard, Algae Renew Deep Conditioner Mask, and Coconut Water Penetrating Hair Treatment.  The complainant states that Camille Rose Naturals rinses, conditioners, and hair treatments contain several synthetic ingredients. Of the ingredients in question is stearic acid which is classified as synthetic by federal regulations. According to the (EWG) Environmental Working Group’s Skin Deep Cosmetics Database the overall hazard of this ingredient is low but derived of animal origin. Stearic acid is often used in cosmetics as a cleaning agent or mild surfactant. The other ingredients named in the lawsuit are sorbic acid, a synthetic preservative, tocopherol acetate, a synthetic substance used in pesticide formulations. It is important to mention that all of these ingredients were ranked low concern of toxicity by EWG.


I tried doing a specific search for the Camille Rose Naturals brand in the EWG Skin Deep database but nothing has been added yet. I recently discussed how the cosmetics industry should provide non-toxic products for women of color. Even though the natural hair care industry has grown tremendously this does not mean that all of the products that are labeled “natural” actually are in fact non-toxic and or organic. I discussed this on the blog as well.  As consumers you have to be diligent and do your own research. You cannot rely on the FDA or brands to educate you, as the beauty product industry is still unregulated. This means that anyone can use the word natural to market a product. This lawsuit is an example of how something can be labeled as natural and not actually contain all “natural” ingredients. Secondly the term “natural” has never actually been defined. Maybe this will urge the FDA to start actually regulating the use of these terms.

The sad thing about these lawsuits is that they are potentially damaging to small and growing businesses like Camille Rose Naturals. This is not the only beauty brand that uses the term natural in their labeling and marketing. For this lawsuit to gain merit than the majority of the natural hair care industry should be in serious trouble as well. Many natural hair care brands use the term “natural” to refer to women wearing their hair in it’s natural state not referring to the ingredients in the products itself.

Granted these ingredients mentioned in the lawsuit are not 100% plant-based but the potential of causing serious harm or concern to a persons health is low. This is why I continue to use these products and discuss them on my platform. Although none of the Camille Rose products mentioned in the lawsuit are what I personally use. If you have concerns with these ingredients I suggest you do conduct your own research and make the best decision for your health concerns.


Weigh in on your thoughts. Do you feel this lawsuit has any merit? Have you used Camille Rose Naturals products before? If so is this a concern for you?

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